Retargeting pixels for short links

Link Retargeting: Your Pixels on Every Link You Share

Add your Meta, Google, TikTok and other pixels to any LinkTwin short link. Every click feeds your ad audiences, even when the link takes people to Amazon, YouTube or someone else's article.

Free plan, no credit card. Retargeting pixels come on every plan.

Trusted by 50,000+ creators and marketers13 ad platforms, one short link

Share it on

  • Instagram
  • Facebook
  • Threads
  • TikTok
  • X
  • Snapchat
  • LinkedIn
  • Pinterest

Fires pixels for

  • Meta
  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • TikTok
  • X (Twitter)
  • LinkedIn
  • Pinterest
  • Snapchat
  • Reddit
  • Microsoft Ads
  • Quora
  • AdRoll
The Marketing Blindspot

Most of your clicks land on pages you can't add a pixel to.

Most visitors click your links once and never come back. Without retargeting pixels, you can't bring them back with targeted ads, even if they were interested.

You can paste a pixel into your own website. You can't paste one into an Amazon product page, a YouTube video, a Spotify album or a news article you shared. Link retargeting puts the pixel on the link itself, so every one of those clicks still reaches your ad accounts.

Where the click goes Pixel on the page Pixel on the link
Your own website You can add it Fires on every click
An Amazon product Not your page Fires on every click
A YouTube video Not your page Fires on every click
A Spotify album Not your page Fires on every click
An article you shared Not your page Fires on every click
An App Store listing Not your page Fires on every click
What changes Regular Short Links With LinkTwin Retargeting
Pixels No pixel tracking capability Add pixels to any short link
Audiences Can't build custom audiences Build audiences from every click
Interested visitors No way to retarget interested visitors Retarget across platforms
After the click Traffic disappears forever Visitors stay reachable after they leave
Ad budget Wasted advertising budget Ads go to people who already clicked
Who clicked Zero insight into who clicked Every click by country, device and source
Redirect link retargeting

How Link Retargeting Works.

Your short link opens a LinkTwin page for a moment before it sends the visitor on. That page is yours, so your pixels can run there, whatever the destination is.

  1. Someone taps your link

    In a Story, a bio, a post, an ad, an email or a QR code.

  2. Your pixels fire

    The link page loads every pixel you picked for that link and waits until they have loaded.

  3. They land where you sent them

    In the right app when it is installed, or on the web page. Pixels don't get in the way of the deep link.

  4. Your ad finds them later

    Build an audience of the people who clicked and show them your next ad.

The pixel runs on your LinkTwin link page, not on the destination. It records the click as a page view and cannot see what happens on Amazon or any other site.

Set it up in three steps

  1. Add your pixel

    On the Tracking Pixels page, pick the platform, give the pixel a name and paste the pixel ID from your ad account.

  2. Put it on your links

    Choose pixels when you create or edit a link, or add a pixel to all your links at once.

  3. Retarget the people who clicked

    In your ad platform, build an audience from the visits your pixel reports, then show those people your ads.

The Add Tracking Pixel form in LinkTwin: platform Facebook, a pixel name, the pixel ID and the Lead conversion event.
A link's Pixels field with three pixels attached: TikTok, Meta and Google Ads.
The real Tracking Pixels screens in LinkTwin, from a demo account.
Supported pixel & tracking platforms

Every major ad pixel, on one short link.

Add one pixel or several. A link can fire as many of your saved pixels as you like, so one click can feed your Meta, Google and TikTok audiences at the same time.

Meta pixels can fire an extra event

PageView always fires on every link click. For a Meta pixel you can also pick one standard event, and it fires in addition to PageView.

  • Lead
  • Add to Cart
  • View Content
  • Complete Registration
  • Initiate Checkout
  • Subscribe
  • Start Trial
  • Contact
  • Schedule
  • Purchase
  • and 5 more
  • MetaCustom Audiences and Lookalikes for Facebook, Instagram and Messenger ads. PageView + your event
  • Google AdsRemarketing lists for your Google Ads campaigns. Conversion
  • Google Analytics 4Your link clicks as page views in your GA4 property. Page view
  • Google Tag ManagerLoads your container, so every tag inside it runs. Container load
  • TikTokAudiences of people who clicked, for TikTok Ads. Page view
  • X (Twitter)Website audiences for your X Ads. PageView
  • LinkedInWebsite visitors you can target in LinkedIn Campaign Manager. Insight Tag
  • PinterestAudiences for Pinterest Ads from the people who clicked. Page visit
  • SnapchatRetargeting audiences for Snapchat Ads. Page view
  • RedditRetargeting audiences for Reddit Ads. Page visit
  • Microsoft AdsRemarketing lists for Microsoft Advertising (Bing). Page load
  • QuoraWebsite audiences for Quora Ads. View content
  • AdRollRetargeting across the AdRoll network. Site visit
Retarget Everywhere

Where Marketers Use Pixel Links

Every click is an opportunity to build your retargeting audience, even on content you don't own.

For content curators

Curate Content, Build Your Audience

Share articles, news, and videos from other websites in Facebook groups, LinkedIn posts, or anywhere on social media. Every person who clicks builds YOUR retargeting audience, even though you don't own the content.

  • Share industry news & articles
  • Post in Facebook groups
  • Curate content on any platform

For affiliates

Affiliate Marketing

You can't add your pixels to Amazon or merchant websites. With LinkTwin, your pixel fires before the redirect, so you capture everyone who clicks your affiliate links, even if they don't buy immediately.

  • Amazon affiliate links that open in the Amazon app
  • Any merchant or affiliate offer
  • Retarget non-buyers later

For creators

Bio Links & Social Posts

Your bio link and social posts are valuable real estate. Add retargeting pixels so every click (whether to your website, products, or external content) builds your custom audience for future campaigns. Use our deep link generator to create app-opening links with built-in retargeting pixels.

  • Instagram and TikTok bio links
  • YouTube video descriptions
  • A bio page that fires your pixels, like a Linktree pixel
Retargeting Power Tools

Built for Performance Marketers

Everything you need to turn link clicks into high-converting retargeting audiences.

Audience Analytics

See who clicks your links by country, device and source, so you know which posts are worth an ad budget.

See click analytics

Multi-Platform Pixel Support

Add pixels from Facebook, Google, TikTok, Twitter, LinkedIn, Pinterest, and more to any short link. Fire multiple pixels simultaneously to build audiences across all your ad platforms. Combine with custom branded domains for maximum trust and brand recognition.

Opens the app, too

Your pixels fire and the link still opens the Amazon, YouTube or Spotify app. Retargeting and deep linking on the same link.

See the deep link generator

Add a pixel to every link

Select a pixel on the Tracking Pixels page and add it to all your links in one go, or remove it from all of them.

Campaign Organization

Organize pixel links by campaign, client, or platform. Track performance across all your marketing initiatives in one dashboard.

Real posts, real people

See What People Are Saying

Every post links to its original source, so you can read each recommendation in context.

Retargeting Questions

Everything you need to know about adding pixels to your short links. Still have questions? Contact us

How does link retargeting work?

When someone clicks your LinkTwin short link, the link page loads your tracking pixels (Meta, Google, TikTok and the others you picked) before it sends the visitor on. Each click is reported to your ad accounts, so the people who clicked can join your audiences even when the link goes to a website you don't own. You can then retarget them with ads on Facebook, Instagram, Google, TikTok and more.

Which ad platforms are supported?

Thirteen: Meta (Facebook) Pixel, Google Ads, Google Analytics 4, Google Tag Manager, TikTok Pixel, X (Twitter) Pixel, LinkedIn Insight Tag, Pinterest Tag, Snapchat Pixel, Reddit Pixel, Microsoft Advertising (Bing), Quora Pixel and AdRoll. You can put several pixels on the same link to build audiences on all your platforms at once.

Can I add pixels to affiliate links?

Yes! This is one of the most popular use cases. When you promote affiliate products (Amazon, ClickBank, software, etc.), you can't add your pixels to the merchant's website. With LinkTwin, you add your pixels to the short link itself, so you capture audience data before redirecting to the affiliate offer. This lets you retarget everyone who clicked, even if they didn't buy.

Will this affect my link speed or user experience?

Only a little. A link with pixels waits until your pixel scripts have loaded, then opens the app or website, so visitors see a short pause. Links without pixels open straight away. If a pixel is blocked or fails to load, the link still opens.

Is link retargeting included in the free plan?

Retargeting pixels come on every plan. Each plan with pixels includes a set number of them that you can save and reuse on any of your links. The free plan is a good way to try deep links and click analytics first. Compare what each plan includes on the pricing page.

Does the pixel track sales on the site I link to?

No. The pixel runs on your LinkTwin link page, so it records the click itself as a page view, plus the extra event you chose for a Meta pixel. It can't see what visitors do on Amazon or any other site you link to. For sales there, use that site's own reports, such as your Amazon Associates report.

Do pixels work on links that open apps?

Yes. The link page loads your pixels first, then opens the YouTube, Amazon or Spotify app, or the web page when the app is not installed. You don't have to choose between deep linking and retargeting.

Can I add one pixel to all my links at once?

Yes. On the Tracking Pixels page, select a pixel and choose Add to All Links. Remove from All Links undoes it, and you can still pick pixels link by link when you create or edit a link.

Can my link in bio page fire pixels too?

Yes. In the bio page editor you choose which of your saved pixels fire when someone opens the page, so a LinkTwin bio page works like a Linktree pixel, on top of the pixels you add to your links.

More from every link you share

Pixels pair well with the rest of LinkTwin. These run on the same links.

Custom link previews

Choose the image and title people see

See custom link previews

Ready to Retarget Every Click?

Create your first link free. Your Meta, Google and TikTok pixels come on every plan.

Free forever · No credit card · All major ad platforms supported