In-App Browsers Are Killing Your Social Ad Conversions

Running Meta Ads, TikTok Ads, or Instagram campaigns? Up to 25% of your conversions are lost because in-app browsers strip away autofill, saved passwords, and Apple Pay. LinkTwin fixes this by redirecting ad clicks to the real browser or native app.

UTM parameters preserved Pixels fire before redirect Setup in 30 seconds
Trusted by 25,000+ performance marketers
Meta Ads Meta Ads
Instagram Ads Instagram Ads
TikTok Ads TikTok Ads
X/Twitter Ads X / Twitter Ads
LinkedIn Ads LinkedIn Ads
Pinterest Ads Pinterest Ads
Snapchat Ads Snapchat Ads
The Hidden Conversion Killer

Why Your Social Ads Have a
25% Conversion Leak

When someone clicks your ad on Facebook, Instagram, or TikTok, they land in a stripped-down in-app browser. No saved passwords. No autofill. No Apple Pay. No wonder they abandon your checkout.

25%
Estimated conversion loss from in-app browsers
68%
Users abandon checkout without autofill
0%
Cookie persistence for retargeting
+40%
Conversion lift with external browser
In-App Browser (Default)
  • No autofill for credit cards or addresses
  • Apple Pay and Google Pay don't work
  • Password managers can't auto-login
  • Cookies don't persist for retargeting
  • No tabs to compare products
  • Cart items lost when closed
-25% conversion rate
VS
With LinkTwin
  • Opens in Safari/Chrome with autofill
  • Apple Pay & Google Pay work seamlessly
  • Password managers auto-login users
  • Cookies persist for retargeting
  • Full browser experience
  • UTM & pixel tracking preserved
+40% conversion rate
How It Works for PPC Campaigns

Rescue Your Ad Spend in 3 Steps

Keep running ads on Meta, TikTok, and Instagram. Just swap your destination URL for a LinkTwin link.

Facebook TikTok Instagram

1. User Clicks Your Ad

Your Meta, TikTok, or Instagram ad runs as normal. When a user taps your ad, they click your LinkTwin URL instead of the direct landing page URL.

  • No changes to ad creative needed
  • Works with all ad formats
  • Same ad approval process

2. LinkTwin Detects & Redirects

Our system detects the in-app browser environment and seamlessly redirects users to Safari (iOS) or Chrome (Android). Pixels fire before the redirect.

3. User Converts Easily

Now in their real browser, users have autofill, Apple Pay, saved passwords, and full cookie support. Checkout friction vanishes. Conversions soar.

  • Autofill works perfectly
  • One-tap checkout enabled
  • Retargeting cookies set
+40% more conversions

Works with Meta Ads Manager, TikTok Ads, and all social ad platforms

Built for Performance Marketing

Everything You Need for Better Ad Performance

Professional tools designed for media buyers, agencies, and e-commerce brands running paid social.

UTM & Pixel Preservation

All your tracking parameters survive the redirect. Meta Pixel, TikTok Pixel, Google Analytics, and custom UTMs all fire correctly. Your attribution stays intact.

utm_source: facebook utm_campaign: summer_sale Meta Pixel: PageView fired

Meta & Facebook Ads

Works with all Meta ad placements: Feed, Stories, Reels, Messenger. Keep running your campaigns while LinkTwin handles the browser escape.

TikTok Ads

TikTok's in-app browser is notoriously bad for conversions. LinkTwin redirects to the real browser where users can actually complete purchases.

Click Analytics

Track clicks, devices, locations, and referrers. See exactly how your ad traffic behaves before and after the redirect.

Add your own pixels to fire before the redirect. Build retargeting audiences from every click. Learn more about link retargeting.

Geo Targeting

Route users to different landing pages based on their country. Perfect for international campaigns with localized offers.

API Access

Programmatically create links for large campaigns.

View API Docs

Team Workspaces

Collaborate with your media buying team.

See Plans
E-Commerce & DTC Brands

Your Shopify Store Deserves
Real Browser Traffic

In-app browsers don't just hurt conversions, they destroy your entire checkout experience. Here's what your customers are missing when they click your social ads:

Checkout Feature In-App Browser Real Browser
Credit Card Autofill
Saved card numbers fill automatically
No Yes
Apple Pay / Google Pay
One-tap mobile checkout
Limited/Broken Full Support
Address Autofill
Shipping/billing fills in one tap
No Yes
Password Manager
1Password, LastPass, Keychain
No Yes
Cookie Persistence
Cart saved, retargeting works
Unreliable Full Support
Shop Pay / Fast Checkout
Express checkout options
Broken Works

Every friction point = abandoned cart. Stop paying for clicks that can't convert.

Shopify
WooCommerce
BigCommerce
Any E-commerce
Performance Marketer Results

Real ROAS Improvements from Real Advertisers

"We were scratching our heads why our TikTok Ads had such low conversion rates. Switched to LinkTwin and saw a 35% lift in purchases within the first week. The in-app browser was killing us."

JM
James M. E-commerce Media Buyer
+35% conversions
2.4x ROAS

"Our agency manages $2M/month in Meta spend. We now use LinkTwin for all client campaigns. The checkout completion rate improvement alone justifies it. Some clients saw 40%+ lifts."

SK
Sarah K. Performance Marketing Agency
$2M+ ad spend
+40% checkouts

"Instagram ads to our Shopify store were underperforming badly. Users couldn't use Apple Pay in the in-app browser. LinkTwin fixed it overnight. Our CPA dropped by 28%."

RB
Ryan B. DTC Brand Founder
-28% CPA
+52% revenue
25,000+ advertisers
$50M+ ad spend optimized
FAQ

PPC & Social
Ad Questions

Common questions from performance marketers about fixing in-app browser conversion issues.

Still have questions? Contact us

When users click your social ads, they land in an in-app browser instead of Safari or Chrome. This stripped-down browser doesn't support autofill, Apple Pay, Google Pay, or password managers. Users have to manually type everything, and most just give up. Studies suggest up to 25% of social ad conversions are lost to this friction. LinkTwin solves this by redirecting users to their real browser where checkout is seamless.

Yes, 100%. All UTM parameters (utm_source, utm_medium, utm_campaign, etc.) are preserved through the redirect and passed to your final landing page. Your Meta Pixel, TikTok Pixel, and Google Analytics will still fire correctly on your landing page. Plus, you can add additional pixels directly to your LinkTwin link that fire before the redirect for extra tracking.

It's simple: instead of using your landing page URL directly in your ad, create a LinkTwin link first. Paste your landing page URL (with all UTM parameters) into LinkTwin, get your short link, and use that as your ad destination. That's it. Your ads run exactly the same way, but now clicks open in the real browser instead of the in-app browser.

No. LinkTwin links are standard short URLs that redirect to your landing page. Ad platforms like Meta, TikTok, and Google all allow URL shorteners and redirect links. Your ads will be reviewed and approved based on your final landing page content, just like normal. We've had thousands of advertisers use LinkTwin without any approval issues.

The redirect happens in milliseconds, typically under 100ms. Users barely notice it. The small delay is far outweighed by the conversion lift from landing in a proper browser with autofill and Apple Pay working. Most advertisers see bounce rates stay the same or even improve because users can actually complete their purchase.

Yes! LinkTwin offers a free plan with unlimited links and 1,000 clicks per month. For high-volume advertisers, paid plans offer more clicks, custom domains, team workspaces, and API access for programmatic link creation. See pricing for details. Most advertisers find the conversion lift easily pays for any upgrade.

Stop Losing 25% of Your Ad Conversions

Join 25,000+ performance marketers who fixed their in-app browser problem. Start free in 30 seconds.

Free forever plan • UTM & pixels preserved • Works with all ad platforms

Every click deserves a real browser. Fix your ads today.