Open Walmart Links Right Inside the Walmart App

Turn any walmart.com product, rollback, or store URL into a smart link that launches the Walmart app on iPhone and Android, landing shoppers on the exact item, signed in with their cart and saved payment, while you track every tap.

  • Free forever
  • No credit card
  • Works on iPhone & Android

Trusted by 50,000+ creators and marketersUsed by deal posters, affiliates & retail marketers

What Is a Walmart Deep Link?

Walmart is one of the world’s largest retailers, and its app is where millions of shoppers keep their cart, payment cards, pickup store, and Walmart+ membership ready to go. The snag: when someone taps a plain walmart.com link from Instagram, Facebook, or a text, it tends to open in a stripped-down in-app browser where they’re signed out, cart empty, saved payment gone, and one tap further from buying.

A Walmart deep link removes that friction. Instead of sharing a raw walmart.com URL, you share a short LinkTwin link. When a shopper taps it on their phone, LinkTwin detects that the Walmart app is installed and hands them straight to it, opening the exact product, rollback deal, or store page inside the app where they’re already signed in and one tap from “Add to cart.”

If the Walmart app isn’t installed, the link gracefully falls back to walmart.com in the visitor’s browser, so nothing breaks. You get one clean, branded short link to drop in a bio, deal post, email, or ad, and a live count of how many people it sent to the app.

The Problem

Why Walmart Links Lose Sales on Mobile

A plain walmart.com link shared on social usually opens in an in-app browser, not the Walmart app. That logged-out detour quietly costs you add-to-carts and completed orders.

A plain Walmart link A LinkTwin deep link
Opens in a signed-out in-app web view Lands inside the Walmart app, already signed in
Empty cart and no saved Walmart payment cards Drops shoppers on the exact product or deal page
No pickup store, Walmart+ perks, or order history Cart, saved cards and pickup store all ready
Shoppers re-type details and abandon before buying Browser fallback to walmart.com when the app is absent
No idea how many people actually tapped the deal Full click, country and device analytics

How to Create a Walmart Deep Link

No code, no app setup. From a normal Walmart URL to an app-opening short link in under a minute.

  1. Copy your Walmart URL

    Grab the link to any product, rollback deal, category, or store page from Walmart’s share button or your browser’s address bar.

  2. Paste it into LinkTwin

    Drop the URL into the generator above. LinkTwin recognises it as a Walmart link and prepares the matching iOS and Android app handoff.

  3. Get your smart short link

    You receive a short, shareable link. Brand it with your own domain or a custom alias like /rollback-tv if you like.

  4. Share it anywhere

    Use it in your bio, deal feed, email, or ads. Every tap opens the Walmart app when possible, and every tap is tracked.

Who Uses Walmart Deep Links

Anyone sending mobile shoppers to Walmart from somewhere else benefits from app-direct links and click data.

Deal & coupon posters

Share a rollback or clearance find that opens the app on the exact item, so followers buy before it sells out.

Affiliates & creators

Send your audience straight into the Walmart app on a recommended product, and measure which post drove the clicks.

Local pickup promos

Point shoppers to an item at their store for same-day pickup, opened in-app with their store already selected.

Retail marketers

Run campaigns to a Walmart landing page and see exactly which channel delivered the most app opens.

Analytics

Walmart Link Tracking & Analytics

A Walmart deep link is also a tracked link. Every tap is counted before the app opens, so you know which deals and channels actually work.

  • Real-time clicksSee total and unique clicks update live as people tap your Walmart deal links.
  • Geo & deviceBreak clicks down by country, city, OS and device to see where your shoppers come from.
  • Source attributionUse UTM tags or a separate link per channel to learn whether your bio, email, or ads drive the traffic.
  • Retargeting pixelsAdd Meta, Google, TikTok or X pixels to retarget everyone who clicked through to a Walmart product.

See how click analytics works

Walmart Deep Links: Frequently Asked Questions

Still wondering about something? Ask us directly.

How do I make a Walmart link open in the app instead of the browser?

Paste your walmart.com URL into LinkTwin to get a short link, then share that link instead of the raw URL. When a shopper taps it on a phone with the Walmart app installed, LinkTwin hands them straight to the app on the exact product or deal, signed in with their cart. If the app isn’t installed, the link opens walmart.com in the browser automatically.

Does this work for product pages, deals and store pages?

Yes. LinkTwin recognises links to individual products, rollback and clearance deals, category pages, and individual store pages, and opens each in the right place inside the Walmart app, with a browser fallback when the app is missing.

Will my Walmart deep link still work on desktop?

Absolutely. On desktop there’s no app to open, so the link simply loads walmart.com in the browser. The same single link is safe to share across mobile and desktop shoppers alike.

Can I track how many people click my Walmart links?

Yes, it’s a core feature. Every LinkTwin link records total clicks, unique clicks, country, device and referrer, and you can layer on UTM parameters or retargeting pixels to see which deals and channels convert best.

Is the Walmart deep link generator free?

Yes. LinkTwin has a free-forever plan with 10 links and 500 clicks a month, no credit card required. You only upgrade if you need a custom domain, more clicks, or advanced features like A/B testing and retargeting.

Make Your Walmart Links Open the App

Create a free, trackable Walmart deep link in seconds. No credit card, no code, no friction.

Free plan. No credit card. Cancel paid plans anytime.